CONSIDER CREATIVE
Plan International UK
PERFORMANCE MARKETING MOTION ASSET
I Plan International UK is a children's charity that works to advance children's rights and equality for girls in the UK and around the world.
BRIEF
To design a look and feel creative for the sub-brand and campaign - Do Good Dinner. The purpose is to promote a new, scalable community event product for Plan International UK. Key design objectives of focus: Bold, friendly, fun, flexible.
DELIVERABLES
Static carousel paid social campaign for posts and stories.
Love good
Food moments bring us together. They invigorate, inspire, and keep us connected to our communities and the people we care about. I have developed a strategic framework that captures this energy and emotion. Centred around the flexible nature of the campaign, this system has a unique ability to focus on what matters to each person. Whether that’s gathering together, being a foodie, or hosting an epic evening.
I have created a vibrant visual system that reflects the emotive and eclectic world of food and dining. It’s a layered identity made up of textures that nod to the tearing open of food delivery bags and stamps used on packaging. At the same time, it leaves room for the bold, flexible logo system which is influenced by various people’s dining set ups. I have used enticing questioning copy statements to encourage people to act and become apart of helping the world’s poorest children.