TRIBE DIGITAL AGENCY
Frobishers
PERFORMANCE MARKETING MOTION ASSETS
In the Summer of 2024 I worked from concept to execution of a broad range of campaigns. For these campaign ads I focused on grabbing the users’ attention with animated text, illustrations and the products themselves. Here I really pushed the brands fun experimental approach to animation.
Design decisions
Considerations
I explored a variety of visual routes, always ensuring that although the content, products and colours may vary, they were always consistent. The viewer could easily recognise Frobishers.
Typography is consistently centrally aligned and stacked, creating a clear and structured hierarchy. Each one is animated in different ways, which makes it fun and engaging.
Space around elements has been considered to allow for breathing room.
All of these assets have unifying elements, yet are unique with their imagery and copy, ensuring they feel integrated, intentional and intriguing.
Summer Waves
The concept pushed a fun interaction between the drink and text.
Build Your Own
This concept used illustrations and imagery to illustrate custom boxes.
The Fruit Machine
This concept uses inspirations from slot machines, having fun with the illustration fruits.
Rolling Bottles
flicker book style, to show the range of drinks to purchase.